From 1997 to 2018, ArtLab Studios proudly partnered with Hewlett Packard and later Hewlett Packard Enterprise (HPE) to bring their brand to life at one of the world’s largest technology fairs — CeBIT in Hannover, Germany.
Over more than two decades, ArtLab Studios was responsible for the complete stand concept, design, project management, and construction of HP’s and HPE’s trade fair presence — with exhibition spaces reaching up to 800+ square meters.
Each year, we translated complex technological innovation into immersive brand experiences — creating dynamic, future-forward environments that not only showcased cutting-edge IT solutions but also fostered real business impact.
Whether it was launching revolutionary infrastructure solutions, visualizing AI and IoT ecosystems, or building the architectural centerpiece for groundbreaking platforms like The Machine, our work reflected the evolving DNA of one of the most influential tech companies of our time.
Company / Division:
Hewlett Packard Enterprise
Type of Project:
Trade Fair Stand
Location:
Messe Hanover, Germany 2018
Year:
1997 – 2018
Areas of Responsibility:
Stand Concept & Design, Project Management & Construction
Highlights: