In 2011 and 2012, the Volkswagen Group held its Top Management Conferences in Chattanooga (USA) and Wolfsburg (Germany), bringing together executives from all group brands, including Audi, Bentley, Porsche, Lamborghini, Volkswagen, and Škoda. Responsibilities included event concept and design, full project and guest management, hotel logistics, catering, and show production. In Chattanooga, a 10,000 sqm temporary venue was designed and constructed, while in Wolfsburg, a custom multimedia stage and interior environment were created. Both events featured dynamic product presentations, breakout rooms, press events, and large-scale test drive setups with over 600 vehicles.
Company / Division:
Volkswagen Group / All Brands and Divisions
Type of Project:
Conference Event
Location:
Wolfsburg, Germany
Year:
2012
Areas of Responsibility:
Event Concept, Design, Project Management, Guest Management, Hotel Transfers, Catering, Show Production
Highlights:
Design & Construction of Multimedia Stage and Interior, 12 Brands (Audi, Bentley, Porsche, Lamborghini, VW, Skoda…), Dynamic Product Presentation, Exhibition Design & Construction, Breakout Rooms, Press Events, 600 Cars for Test Drives
